Yahoo Screen is officially up and running. From now until July of 2015 each day there will be free live concerts from major artists via the website . Music junkies can watch also watch artist interviews and backstage action via their on demand library.
The LiveNation/Yahoo partnership was announced back in April but only kicked off this past Tuesday with The Dave Matthews Band. Finishing out the week will be the The Fray, The Neighborhood, , Michael Franti and Spearhead and Kiss.
IF these bands are a little off your generational barometer. Don’t you worry. Younger acts like Usher, 311, Justin Timberlake Common, Whiz Kalifa, Panic at the Disco, Everclear, Jesse McCartney and a ton of other names you’d know are slated to perform in the Yahoo Screen live concert series. Why now?
“There hasn’t been one location where fans can go to see a diverse group of artists with really high-quality production. That’s where we saw our opportunity with Yahoo.” said Russell Wallach, a senior executive at Live Nation, in a recent New York Times interview.[amazon template=banner easy]
Yahoo is trying to build traction for it’s YouTube competitor Screen . Is it too late for a YouTube competitor ? Google products are so ubiquitous and they make all of their products integrate SEAMLESSLY. It’s the reason we use ’em. Easy to find and don’t need a separate account for each one. I am still curious about Yahoo Screen though.
The search giant is also trying to woo more advertisers with the premise of a global viewing audience. I think a great way to build that viewing audience would be to hook in an EDM promoter like Insomniac or live broadcast an act from one of the huge festivals like Coachella or Rock The Bells.
I’ll tune in to Yahoo Screen to watch people I wouldn’t necessarily brave the traffic, crowds and elements to go see. I am especially interested in checking out 311 who will be performing on July 24. You can check out the full calendar here.