What The Hell Is Share A Coke?

share a coke mate

Until  2 days ago I had no idea what the hell the Share A Coke campaign is.  I rarely drink  a Coke unless it’s at a bar accompanied by Captain Morgan’s or Bacardi.  So I was REALLY clueless. Then my Snapchat and Instagram feeds started to  blow up with the photos of the specially designed bottles with familiar names. Research time!

Coke launched the promotion in the UK back in 2013 and saw a measurable amount of success.  So much so that they  decided to give it a full launch to about 80 markets around the globe this year. The Share A Coke  campaign was heavily promoted during the FIFA World Cup and like many Americans shouting for team USA I guess I missed those adverts too!

From what I have read it hasn’t been as successful in the US and other places as it was in the UK. I blame that on poor marketing! Last January Coke posted it’s first quarter loss in 15 years and some speculated this campaign would help it snap back.  Although, a 1 percent drop on 12 billion dollars in revenue  is hardly going to force them to close their doors.

From what I have read it hasn’t been as successful in the US and other places as it was in the UK. I blame that on poor marketing! If I just found out about it then their marketing department needs a restructure. I would have been Instagraming and Tweeting with all of my other namewhore friends.  There was never any mention of ordering directly from Coca Cola or regional vendors to get the product for special occasions or people. Where is the custom bottle option ? Coke we’ll pay!!   

Curious about your name? Search at ShareACoke.com to see if your name is available.  Names like Dad, Sis, Bestie, and Friends are available along with 250 other common American names.  You can find them floating around at various retailers throughout the country.

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Don’t see your name? Put your name on a virtual bottle.  Pfft!  Don’t like that option? Fear not!  Coke is doing a huge summer tour with over 500 stops around the US where folks can receive customized Coke mini-cans. 

Do you want one?

Author Issen Alibris

Digital marketing strategist, blogger and Black business owner based in Los Angeles, CA. I like startups, traveling, being a foodie, tech gadgets, fashion and HBO.

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