Ashley Marc Hovelle Has His Head Stuck in the Clouds For FW15

In support of his latest collection, “Covered in Daydreams,” Berlin-based designer Ashley Marc Hovelle has dropped one of the strongest lookbooks of the year. Shot amidst an ethereal landscape of deserted sand dunes and sea coast, the surrealist setting provides a sharp contrast to the monochromatic apparel on show.

Of particular note among the array of plush sweats, tees, trousers and turtlenecks sits the aptly-titled “1.5 Million Stitch Sweatshirt,” which, as the name implies, involves a full million-and-a-half stitches from 12 sewing machines, and takes a full 24-hours to produce. Meanwhile, all pieces in the collection are manufactured in the same Portuguese factories as many of the most renowned luxury fashion houses, ensuring premium quality across the board.

All items are available to purchase soon from the brand’s own webstore. Check out how they compare with the last collection.

  • Photography: Kerstin Zu Pan
  • Styling: Elena Mora
  • Model: Blaise Osa Yalekhue

Author Issen Alibris

Digital marketing strategist, blogger and Black business owner based in Los Angeles, CA. I like startups, traveling, being a foodie, tech gadgets, fashion and HBO.

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